Integration of platforms and adding an offline element to the campaigns are some aspects that Make My Trip can look into. MakeMyTrip has stayed ahead of the curve by adopting innovative social media marketing strategies in their marketing mix to break through the clutter of brands offering similar services. Travel platform MakeMyTrip will be firing 350 employees as the coronavirus pandemic has hit the travel and tourism sector hard. What time do you wake up every day? Scroll up your News Feed even when offline. Follow him on twitter @TheDigitalLad, Expert View by Rajiv Dingra Founder & CEO of. Interestingly the campaigns and contests on Twitter receive a better response on Twitter despite of the lower follower count this can be attributed to the hashtags implemented by the brand on a timely basis. You can read the reviews of more brands here. Arrest CEO if Make My Trip dor not regrefunding money for Minneapolis to Hyderabad ticket.Make Mytrip is a fraudalebt company. Company: Quess Corp (Magna Infotech), We all need to start doing things that we love. The content posted can again be broadly categorized into awareness posts about travel destinations, special offers by the brand and campaign specific posts. MakeMyTrip’s strategy on Twitter is an extension to the brand’s personality on Facebook. On the contrary defying the engagement figures , Yatra gets more no. The average response per post is also very low as compared to the community size. News zur MAKEMYTRIP AKTIE und aktueller Realtime-Aktienkurs MakeMyTrip: Attractive Indian Online Travel Platform But Valuation Hard To Justify Domestic Flight Coupon – Upto Rs 2000 Instant Off On Domestic Round Trip Flight Bookings. After all vicarious experience is a legitimate concept. The Brand follows a unified and consistent tone of communication throughout, delivery of content varies according to dynamics of the platform in use. MakeMyTrip is laying off around 350 employees, according to a letter sent from the founder and CEO to the teams. Drawing on his experience from his years at GE Capital, AMF Bowling Inc. and ABN AMRO Bank, under his stewardship, MakeMyTrip has become the largest online travel company, as well as the largest e-commerce business in India. Booking agent is Make my trip . Steve Jobs gives us the rules to success I used to be on waiting period for more than 1 hour just to get connected to the executive. He is a proactive Digital Media evangelist with over 5 years of experience. We aim to give the best possible user experience across their entire travel journey, which includes effective planning resources, superior booking experience across all channels and in journey 24x7 live customer support. At 6.30am on ‘yoga’ days; otherwise, 7.30am. MakeMyTrip’s follows an integrated social media strategy across platforms. Twitter usernames typically appear with an at sign (@) before the name, because that’s how you refer to other users on Twitter. It is improving the whole process of making travel arrangements that have been prevalent for a while now. No refunds given for Covid cancellation flights MakeMyTrip is present on Google+ but there is no communication whatsoever from the brand on Google+. A part of the founding team that built MakeMyTrip ground up, Rajesh is a believer of India’s digital opportunity and a backer of many young Indian tech companies that are raring to make their mark. Hurry Up !!...More. MakeMyTrip has always been proactive in their efforts to strive towards excellence be it market research , understanding consumer behaviour , new product development or marketing its bouquet of products and services. It takes me 20 to 40 minutes to reach office, depending on time and traffic. On Twitter, MakeMyTrip has 10.2 k followers with 5268 tweets. Read More. Short campaigns don’t work for most brands and yet Make My Trip manages to make a smooth long ride of it. ... • Deep Kalra and Rajesh Magow will continue their roles as Executive Chairman and India CEO of MakeMyTrip, respectively. It provides booking services for flights, hotels, and buses; and holiday packages and travel guides. The posts usually lay stress on the lines of saving Rs xxxx if they book a trip with Yatra.Com then there is a section for Travel Tips and contests based on occasions like #YatraColorAFriend for Holi , #MereYaarKiShaadiHai for wedding season. Moreover the content by Yatra mostly has discount deals, saving coupons etc which calls for more responses. As mentioned above the brand caters to different target audiences at the same time by posting content which is relevant and in line with the needs and wants of a prospective customer. The deals which will be the biggest venture in TravelTech industry have […] Know More However the overall sentiment for the brand on Facebook is neutral to positive. But when you’re actually choosing a username, the @ isn’t part of it. The YouTube channel consists of all the TV Commercials released by the brand , along with videos covering travel destinations, hotels and accommodations. where he learns cheating. MakeMyTrip’s commitment towards customer relationship management is evidently visible in conversations on Facebook. Original: There’s a very thin line between resilience and stubbornness. Mytrip USA offers good deals on flights, hotels and car rentals. Overall sentiment for MakeMyTrip is fairly neutral to positive 18.94% while the negative sentiment amounts to 7.76% owing to the complaints and grievances posted by users on social media forums. In August 2010, it successfully listed its IPO on Nasdaq. An interesting thing about their strategy is that the content is not limited to a specific target audience or a specific objective that is i.e their content mix is spread across the awareness, interest, desire and action cycle which is an ideal approach for any brand. Find best deals at MakeMyTrip for Flight Tickets, Hotels, Holiday Packages, Bus and Train / Railway Reservations for India & International travel. Interestingly, the same campaign was conducted on Facebook but the engagement received for #DiscoverBhutan on twitter is phenomenal reiterating the importance of twitter in getting into real time conversations with followers and expanding the reach horizon. Create MakemyTrip Account. Arpan Srivastava - May 31, 2017. Varsha Bansal; ET Bureau; July 25, 2017, 19:55 IST Which cards are eligible for this offer? Facebook is showing information to help you better understand the purpose of a Page. Make My Trip CEO Deep Kalra की रात-दिन की मेहनत के कारण ही बहुत कम समय में MakemyTrip ट्रेवल कंपनी ने भारत के 47 बड़े शहरों में अपने … There are so many ways to make travel meaningful. Goibibo is owned by NASPER groups. Author. What time do you sleep? Gender Distribution for People retweeting and mentioning is more or less the same with males engaging more on Twitter as compared to females. The key highlight of their social media strategy is the multi-faceted approach in devising content which serves different objectives for the brand. On Facebook Yatra lags behind MakeMyTrip in terms of number of followers as well as the engagement levels however Yatra leads ahead in the race for connecting and reaching out to followers on Twitter as well as Google+. What is the most important lesson that life has taught you? Ashish V Singh 185 days ago. Social Media Campaign Review: SpiceJet’s #withallourheart is Innovative but Confusing, 10 Things India’s Prime Minister Is Doing On Social Media, Celebrity Brands – Vikrant Massey – an audience & brands favourite, Celebrity Brands Season 2: Mithila Palkar – As the Girl-Next-Door became a brand & audience favourite. MakeMyTrip understands the need to adapt according to the platform so apart from the contests/campaigns launched on Facebook the brand ensures to run contests which are specific to Twitter. Deep Kalra is an Indian businessman who is the founder and group CEO of MakeMyTrip, an Indian online travel company. The most important lesson that life has taught him is that patience is a virtue...don’t give up at the first downturn, and choose a profession that you love. Kalra is a member of the executive council of Nasscom and chairs the Nasscom Internet Working Group. Different products incorporated by MMT or Make My Trip are Booking flights, hotels, holidays, buses, trains, and cars.. Building and empowering a great team; willing to listen to dissent; honesty and transparency. Let us take a look at how the brand leverages social media to connect with travel enthusiasts and maximize the reach of their products/services. Twitter. Entertainment & Travel (553 companies including MakeMyTrip) MakeMyTrip www.makemytrip.com. Recently Keyur Joshi, the co-founder of popular Indian online travel company MakeMyTrip.com, kicked up a controversy in twitter regarding the Beef Ban. Cons . He works 60 hours in a week and the secret of his success is building and empowering a great team. MakeMyTrip has managed to integrate their offerings seamlessly with several occasions and events. Deep Kalra established MakeMyTrip.com in April 2000 after successful stints at GE Capital, AMF Bowling Inc and ABN Amro Bank. MakeMyTrip is an Indian online travel company founded in 2000. How long is the commute? You can also submit travel queries and our holiday experts will help you in planning your dream vacation. Although they have 48 +1’s on the page but since there is no effort to connect or engage with the target audience their presence on Google+ can be considered negligible. Since 2000, MakeMyTrip is helping millions of Indians book railway tickets, airlines tickets, bus tickets, reserve … So get ready to explore India and the world with MakeMyTrip! Other Ways to Make Travel Meaningful. My flight booking was on March 26th from Bangalore to San Francisco via Paris. Since the year 2000, Make My Trip has helped the people to purchase tickets online. See All 769 Reviews. Move. No refunds given for Covid cancellation flights Google+. While making domestic flight bookings, you can avail any special offer that is active at that time. #BoycottMMT — Hitesh Mehta #Jain (@JagoBharathJago) June 1, 2017 MakeMyTrip is slowly picking up on Twitter with unique campaigns and hashtags which trend almost every time they plan. The Offers and campaigns crafted by the brand are bound to make an impact on the fans and followers however the influx of negative reviews and complaints is really high on the page which creates a negative impression about the brand. CEO Make My Trip: Don't give up easily Saturday, March 31, 2012 74 2653. Director. Page Transparency See More. I am a hindu and #cow is sacred in my culture.We treat cow as our mother but ur ceo hurt our sentiments by anti #hindu comment. Make My Trip should build long sustainable campaigns that deliver value beyond engagement and convert fans into customers or leads. We search. Such campaigns help them in reaching out to a wider section of target audience and persuading them to book their travel plans on MakeMyTrip with the special offers, discounts and gift vouchers which they offer to contestants and the winners of the contest. Choose from over 1.2 million hotels in more than 200 countries, 30 million real guest reviews. The recent #DiscoverBhutan contest received an overwhelming response on Twitter and it was trending India wide which in turn could have resulted in some leads for the brand to push in their travel packages for holidays in Bhutan. So the subscribers for the brand can consume content which relates to their needs and wants. 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I generally get 400- 500 emails a day. Chill with family and friends. Make my trip cheating customers . Print or download . Pros " Work culture is something to look forward too " (in 108 reviews) " Employee focused policies and a good work life balance " (in 75 reviews) Cons " Work life balance could be better " (in 56 reviews) " There is no downside working with mmt " (in 27 reviews) More Pros and Cons. Yatra has 10.8 K followers on Twitter and 2761 +1’s on Google+. … Deep Kalra and Rajesh Magow. 13. HubSpot's Blog for marketing, sales, agency, and customer success content, which has more than 400,000 subscribers and attracts over 4.5 million monthly visitors. Move. MakeMyTrip 2015-12-06 17:00 PST. In the run-up to the grand finale of the ET Startup Awards 2017, Deep Kalra, founder of MakeMyTrip shares lessons he learnt from his mentor. Updated 11 days ago . MakeMyTrip is an Indian online travel company founded in 2000. 24/7 Customer Service. Reading, watching cricket and music. Greet folks I meet along the way and generally catch up with a co-founder who’s always in office before me. The Brand does not delete any of the negative feedbacks received however grave the situation is the response from the page follows a very neutral tone , assuring the customer of grievance redressal as soon as possible. … Continue reading. In terms of Engagement on Facebook MakeMyTrip ranks higher than Yatra.com this can be attributed to the quality and variety of content posted by the brand. His interests include swimming, yoga, quizzing, adventure sports and travelling. In terms of customer relationship management and responding to the user generated posts MakeMyTrip is more resilient and active they respond to almost half of the queries and complaints made by the customers , on the other hand Yatra leaves most of the queries and complaints unentertained. This review is a part of our ‘Social Media Strategy Review’ series where we do a 360 degree analysis of a brand’s social media activity. Celebrity Brands: What makes Sachin Tendulkar Master Blaster of social media? CEO & Director. Most of the engagement on the page comes in the form of likes , only few people comment on the posts and very few users share the posts on the page. I had a very pleasant experience with MMT . Advice to Management. Founder and CEO of ibibo Group, Ashish Kashyap, will join MakeMyTrip’s executive team as a Co-founder and President of MakeMyTrip. Kalra is also a founding member of I am Gurgaon, an NGO working towards improving the quality of life in Gurgaon and is closely involved with another NGO Udayan Care. #DiscoverBhutan, #WanderLove and #Thanksfor10k are some of the successful campaigns executed by MakeMyTrip in the recent times. Read more, Experience: 2 to 5 Yrs For instance if a fan is just looking for options to travel MakeMyTrip posts some 4-5 posts on hot travel destinations and if a fan is looking for say the final push to decide on a travel package the page gives them several offers to hit the confirm button. I was shocked by the type of service they provide. It is this customer-centric approach which allows the brand to better understand and provide for its customers’ diverse needs and wants, and deliver consistently. | We are India’s one-stop-travel-shop that is transforming how Indians travel. Disclaimer: I synced these trippy videos to this song, but I do not claim ownership of the song(s) & or any other content's shown in the video. The graphic below gives account of the Top retweets for the brand. Deep Kalra founded MakeMyTrip and now serves as group chairman and group CEO of the company, which includes brands such as Goibibo and redBus … By. Company: Infosys Limited, Experience: 0 to 4 Yrs How do you commute to office? Pinterest. Welcome to visit our site for your next trip, whether it' s a domestic or international trip. Book flights to over 5,000 destinations worldwide. The Content Bucket includes a mix of high definition and engaging posts which cover the array of services brand offers along with this MakeMyTrip launches campaigns and contests which are tailored according to recent offers and occasions. Explore Make My Trip Co Founder photos and videos on India.com All 8 Codes 8 Deals 0 Printable 0. The campaigns vary from occasion to occasion (like #WanderLove for Valentines Day), contests highlighting a specific offer or destination like (#Hotels50, #FlightPlusHotels or #DiscoverBhutan) and engagement activities (like spotting a location in films #Filmiplaces). MakeMyTrip official channel on Youtube has 842 subscribers with 11 lac plus views registered till date for 516 videos posted by the brand. A Key differentiator in the campaigns run on Twitter is the latest tweet chat #TravTalk14 on impact of social media , apps and online platform on travel tourism space organized by 2020 MSL which gave an interesting insight to brand’s perspective towards leveraging social media , the role of apps and other platforms in their marketing mix. A Beautiful Mind, The Godfather and The Hangover. Great, fun and interactive environment Smart people, lot of interaction with your mentor. WhatsApp . Short campaigns don’t work for most brands and yet Make My Trip manages to make a smooth long ride of it. BALANCE SHEET OF MAKE MY TRIP 12Go Ibibo : Case study. While Make My Trip is doing decent w.r.t customer service on social media, it needs to leverage social media in a more ways than one. The Brand still needs to explore the beauty of platforms such as YouTube and Pinterest to the best of their potential. Sixty hours in all: 55 in office and five from home. MakeMyTrip (India) Pvt., Ltd. operates as an online travel company in India. What would you like to change about yourself/your life? Deep Kalra, CEO. The only characters you can use are uppercase and lowercase letters, numbers, and the underscore character ( _ ). This approach in turn adds to the community of fans and followers for the brand. These posts usually contain an album of high definition pictures, persuasive content copy with recommendations for the best possible time frame to explore the destination. On Facebook, MakeMyTrip follows a multi-faceted approach involving posts related to offerings (exotic destinations, packages and special offers), campaigns and themes based on occasions. Education and Career. Though the announcement of the deal was made in October 2016, the merging took place when ibibo contributed about $82.6 Million in cash for MakeMyTrip. A customer can make max 5 bookings in last 30 days using any eligible offer code on Hotel bookings. Chat live with our Experts . With this we can infer that the brand has been able to reach out to a wider segment of target audience with their marketing efforts on Twitter. Deep Kalra, CEO, makemytrip.com says patience is a virtue and holds the key to success. Make my trip application. Apart from the posts which create awareness about their offerings and exotic travel destinations MakeMyTrip also runs several campaigns, contests and engagement activities to keep the audiences glued to their Facebook Page. Twitter; Linkedin; Pinterest; More Indians are now booking tickets and hotels online. Make My Trip tailors their content to take optimal advantage of the unique abilities of each social media platform. Due to Covid 19 , flights were non Operational. MakeMyTrip Explore. Approves of CEO. He loves video games, food and cricket. Deep Kalra, CEO, makemytrip.com says patience is a virtue and holds the key to success. Use Make My trip Coupon Code to Avail This Offer. GenY is mentoring seniors and no one's complaining. How to use it. Limited Period Offer. 24/7 Customer Service. Avail Upto Rs 2000 Off on MMT Domestic Flight Bookings. Get latest Make My Trip Co Founder news updates & stories. Powered by technology, we’re helping India go places with our wide array of products and services through our powerful portfolio of brands MakeMyTrip, Goibibo and RedBus. Chairman of the Board. MakeMyTrip on Pinterest has 37 boards which cover the following categories Best Travel Destinations, Food and Drink, Around the World, Beaches, Music Festivals, Unique places, Museums and art, specific destinations like Kashmir, Rajasthan, Goa , HongKong so on. MakeMyTrip Photos + Add Photo. Rajesh Magow. In accordance with the offer selected, a listing of eligible flights would show up on your screen. Till date the brand has made some 357 pins and has 158 followers. • 14 percent stake in Nasper’s payment business PayU and 52 percent stake in online travel company Tek Travels will not … Noted officers’ comments: Deep Kalra, Chairman and Group CEO of MakeMyTrip, said: “Today’s announcement is a significant step forward for the rapidly growing travel industry in India. The Content Strategy for Yatra is slightly different as compared to MakeMyTrip, most of the communication is personal and emotional. Pros. CEO Make My Trip: Don't give up easily Saturday, March 31, 2012 74 2653. He currently serves as an independent director for One97 Communications Ltd and IndiaMart.com. Anything missing? Pros & Cons are excerpts from user reviews. He works 60 hours in a week and the secret of his success is building and empowering a great team. The MakeMyTrip Page on Facebook has 1.3 million fans and only 14,794 are talking about this pointing out at the lower engagement levels for the page. What is the one thing you like least about your job? This comes after BookMyShow announced an … This clearly indicates the lack of focus in marketing efforts on Pinterest. Facebook. Expert View by Rajiv Dingra Founder & CEO of WATConsult – An Award Winning Digital & Social Media Agency. MakeMyTrip and Goibibo have joined together to become India’s largest TravelTech venture. None. On Wednesday, #BoycottMakeMyTrip was a twitter trend after a tweet by Keyur Joshi, the co-founder of Make My Trip, protested the Centre's ban on the sale of cattle for slaughter. Choose from over 1.2 million hotels in more than 200 countries, 30 million real guest reviews. It was also the first Indian travel firm to list overseas. Oct 7, 2013 - CEO and Founder Make My Trip Mr. He serves on the Board of TiE (The Indus Entrepreneurs), New Delhi and is also a charter member of TiE. MakeMyTrip’s strategy on Facebook is result oriented they use the offers feature for facebook page very judiciously and align most of their campaigns with recent happenings and occasions. Had I not got this way out, I was devastated and forced to take an extreme drastic step against MMT to all prevailing trip planners. The Brand utilizes hashtags brilliantly and most of the hashtags are found trending on twitter which expands the reach and timeline deliveries for their content on Twitter. I have made hundred calls to customer service of make my trip. Have you worked here? A company that holds a major share in the Indian online travel industry is MakeMyTrip. The big focus area for us and where Indians are going right now is overseas. Offer valid only for Round Trip Flight Booking. They can also share travelogues of MakeMyTrip instructors for a bulk booking trip. Views 211. Please provide Email Id for receiving News Letter. As CEO of the company, it is my responsibility to act on any formal complaints set forth by any employee within the organisation. Generally I sleep between 12 and 1am. The company achieved sales of R3400 crore in 2010- 2011. The brand should also look at taking a step towards the video platform, YouTube. The company was founded in 2000 and is headquartered in Gurgaon, India with additional offices in New Delhi, Mumbai, Nagpur, Nashik, Panjim, Ahmedabad, Aurangabad, Nimrata GrewalSource: Shine Jobs/ Hindustan Times, reverse mentoring is gaining wide acceptance in India where managing the expectations and aspirations of a multi-generational workforce is becoming a big challenge for organisations MakeMyTrip Limited, incorporated on April 28, 2000, is an online travel company in India. Book cheap air tickets online for Domestic & International airlines, customized holiday packages and special deals on Hotel Bookings. You can then apply the price filter and click on the downwards arrow, following which budget-friendly flights would start showing up in ascending order from the top (lowest price on top). While the company tries its level best to interact and engage with the target audience of Facebook, Twitter, Youtube and Pinterest the percentage of engagement in relation to number of followers is very average. Approve of CEO. Helping India Go Places - At MMT, you will have the opportunity to use cutting-edge technology, work with industry experts, and build one-of-a-kind solutions in the booming travel domain In the current era where in digital media is imperative for any E-Commerce brands success, MakeMyTrip has been one of early adopters to incorporate social media in their marketing mix. Check out the number of MakeMyTrip Followers on this Twitter profile and other interesting statistics. See All Photos See All. It should not restrict itsels to sharing interesting pics and addressing customer issues. The ideation and conceptualization of campaigns across platforms is simply flawless. Read more, From getting banks to replenish cash at office ATMs to organising holiday breaks, companies are prioritising employee happiness MakeMyTrip | 211.518 Follower auf LinkedIn India's one-stop-travel-shop! MakeMyTrip launched in 2000 in the United States to help the country’s Indian community manage its travel to and from India. #TravelPundit on Twitter is more or less similar to Travel Pundit on Facebook and delivers funny take on different travel destinations. Ibibo's Ashish Kashyap will join the board as President of the group. MakeMyTrip has a similar content strategy on Twitter, the copy for content is tweaked according to platform. He holds a PGDM from the Indian Institute of Management, Ahmedabad (1992) and a BA in economics from St Stephen’s College, Delhi University (1990). That holds the key to success. Title Slide of Make My Trip- Case study presentation #2- Best Workplaces Conferences- August 2012 Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Yatra.com is one of the major competitors for MakeMyTrip. An Ex Agency Founder, A Microsoft Certified IT Professional, a Certified Ethical Hacker and an entrepreneur at heart. Being a customer of mmt for years buying bus tickets to air tickets from them this one crisis portrayed their unethical behaviour and irresponsible attitude. Dear Mr Deep Kalra Appreciate you to have furnished directions to enable us to reach you. Twitter. My mentor’s value system helped me make my own trip: Deep Kalra. Celebrity Brands: Akshay Kumar – the ‘Khiladi’ of social media? Moreover MakeMyTrip does not integrate Youtube in its content strategy for Twitter and Facebook that often most of the content on the other platforms is confined to text or pictures. 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