InMail Ads - LinkedIn allows you to send sponsored inmails directly to your audience. It just speaks to the reader’s interests: getting more sales. The next step is to create a giant outreach list of your target audience and make sure that they see your blog post. For example, if you’re a tool for finding lead email addresses and contact information, you could write a very comprehensive guide to email outreach. For traditional b2b software companies, the reward in lengthy sales cycles lies in the high value they get upon onboarding a client. You can, however, check out Backlinko’s guide to link building - it’s hands down THE most comprehensive resource out there. Finally, once you get the email right, you need to make sure it gets delivered to your mailing list (and doesn’t end up in the Promotions tab - or worse, SPAM). So, depending on what you're looking for, feel free to skip ahead using the ToC: One of the most straightforward SEO tactics for driving qualified buyers is to create product comparison content. You should, however, also try testing different percentage ranges, and see how they perform. In fact, just 39% of B2B marketers say they have a documented content marketing strategy. Chances are, in this case, you’re not going to recoup your ad spend from direct sales. Simple, right? (Mailchimp for Agencies). They hire a blogger, ask them to pump out a couple of 500-word articles per week, and call it a day. ✔️ 1-2 emails per month MAX✔️ Only the best stuff we'll write, 25+ B2B SaaS Marketing Strategies [Complete List], Strategy #1 - Create Product Comparison Content, Strategy #2 - Create Top Software Roundups, Strategy #16 - Target Decision-Makers With Facebook Ads*, Strategy #17 - Advertise on Review Websites, Strategy #18 - Target SMB Business Owners With Facebook Ads, Strategy #19 - Launch an Affiliate Program, Strategy #22 - Automate Your LinkedIn Lead Gen, Strategy #23 - Get Featured on Media Outlets, SEO Case Study (2020) - 7 Steps to 197,514 Monthly Traffic, How to Write SEO Content (That Ranks #1 in 2020). Using several different software solutions, you can completely automate your LinkedIn outreach operations. ... Pairing your marketing lead with an advisor who’s executed the playbook across multiple B2B SaaS engagements is the perfect formula for professional growth and business impact. Let’s say you’re a CRM company, looking to work with tech companies in the US. Input all the basics - keyword, avg. Feeling stuck in a rut with your marketing? If you’re in the SaaS industry, you’ve probably already heard of AppSumo. You could also proactively promote your affiliate program. Just drop them a line, let them know about your initiative, and ask them to help contribute. And for 1/10th of the price? There are plenty. We’d only recommend doing brandjacking campaigns if you’re a large company with deep pockets. Writing a round-up post is an easy & efficient way to generate traffic, backlinks, AND leads. Grab the generic company contact email. For the project management example, it’s going to be around $2,000 per user acquired. My name’s Nick and I found your website on Tripadvisor. They’ll let every single person they know, about your e-book. Whatever - just make sure we have at least their generic email. Freelancers? Let’s say you own a team task management B2B SaaS. Here’s the EXACT process you’d give to your VA for them to generate leads... Not your industry? The tl;dr here is: you create authoritative content that helps your audience solve a problem, and then you make sure that your audience gets to read it. Alternatively, you could also create comparison content on specific software types. Need help with your B2B SaaS marketing? A simple pricing model that is easy to understand for both your sales team and customers will be way more valuable than trying to get cute with complex pricing strategies. Find the journalist’s email using your favorite email finder tool. But, as a product owner, one question arises frequently, is it time to focus on another B2B SaaS solution? Niching allows B2B SaaS companies to thrive in crowded markets. You can run Facebook ads to people you hand-picked. Hubbli is a Customer Relationship Management (CRM) and SaaS company that helps […] No, no they won’t. It's true that a great SaaS success starts with $10M ARR however there are a lot of localised solutions that are valid just in one country. As long as you get the copyright (i.e. Here’s what you can do. You’re going to get a reply very soon! There are a ton of software review websites out there that allow for advertising, including…. This strategy paid dividends by boosting user retention and word of mouth. We’re not going to get into too much detail on HOW to get backlinks (since that would require 10,000 word guide on its own). Text ads usually get a very high impression share and low clicks. It’s also great for validating your product and receiving a lot of feedback on how to improve it. From our experiences, SalesQL works around 90% of the time. Why? Step #2 - Get quotes and insights from influencers in your niche. 1. Step #3 - Create a lead capture landing page. Chances are, most SaaS companies in your niche already have such pages. Here’s a simple process on how to find them…, 1. 4. AppFolio Shows That Niche SaaS Ideas Are Big Business. You’d want to create content on keywords such as…. Site: [the media you want to get featured in] [company name] “raised”. ... so too does the Business to Business Software as a Service (SaaS) industry. Let’s say you’re trying to advertise for the “project management software” keyword. The fact is that every SaaS product is different, and the growth strategies depend on a variety of factors. As a given, the first step here is to install Facebook ad pixel. Some of Twilio’s design decisions weaken the product experience for other groups (product managers, marketers) but Twilio isn’t worried about that. If they reply, you talk to them yourself and try to sell the software or set up a demo. The company realized that many of their existing customers weren’t the best fit for the email client. The company even offers a newsletter specifically targeted at agencies. As a software provider, you can take advantage of AppSumo’s huge user base, and get them to promote a lifetime version of your software in exchange for a % of the revenue. This is the bread and butter of your ad campaign. If you want your software to show up on top of its category, though, you’d have to advertise on a pay-per-click basis. Companies with under 100 employees, though, are fair game. The CEO won’t even bother opening your email. Here are some of our tips on ensuring that your cold email gets delivered safely…. Finally, if they open the email and the links several times, sit back and relax. Is this something you’d be interested in covering? As with content, this is done in 2 parts: We’re not going to discuss the first part - it’s pretty straightforward. Referrals: We’ve re-directed some traffic from another product’s website to get more convertible visitors.We also do affiliate programs. The lower the percentage, the more accurate the targeting. clients, and offering them an incentive for creating a case study with you. 29. Just drop me a line, and we could schedule a call at your convenience. These companies can design for specific groups and serve them better than general players. I enjoyed that first client project so much, that I went all in with B2B tech as my niche. If you ranked in the top 5 results on the first page, you’d have a TON of qualified leads knocking on your doorstep every day. For example, let’s say you own BPM software. You could target keywords such as…. Their education page boasts integrations with Moodle, Canvas, Desire2Learn, Sakai, and Blackboard. by Jason Lemkin | Early, Hiring, Leadership, Q&A, Sales. If the journalist doesn’t open your email, they might have missed it. In the areas of Churn and Marketing, the answer is yes. Best case? If you have an affiliate program, you could end up on several of these types of lists. Publishing a case study is a great way to convince your customer base to buy your product. It should be somehow related to a MAJOR problem your target audience has. The calculator is then going to give you an estimate on how many clicks you’re going to get, and how much it’s going to cost you to acquire each new user. We hope you found some useful B2B SaaS marketing strategies that you can implement today. Alternatively, you could also target generic “Business Page Owners” who are interested in your software. You can also look for recent news (click “tools” on Google), as that makes your email more relevant. They also tout integration with Epic and several medical devices. Here’s how you’d do that…, First off, check the contact us page. A lot of email marketers, for some reason, shy away from messaging general company emails (i.e. According to TechCrunch, the SaaS industry is at the same stage as “the PC market in 1983, [the] smartphone market in 2003, or the search market in 1998.”. But in the smartphone era, software is the tool of the masses. And it’s only going to get bigger. By niching, companies can narrow the playing field and target smaller markets. And create custom audiences. Fun fact - most influencers even have a “tools we recommend” page. You could, for example, write a blog post on…. How this works is, the ad platform identifies the common characteristics of your audience. Think LinkedIn advertising is too expensive? SaaS is a billion-dollar industry. Once you’ve got your landing pages up and running, you should optimize them for SEO. It helps establish your brand as an authority, You can use it to capture site visitor emails (and then upsell your product), It can help you create a ton of social buzz, especially if you manage to get it in front of the right people, Email all the influencers that helped you out with the e-book and ask them to share it, Run a remarketing ad campaign with the e-book to all your website visitors, Create a list of your top 100 ideal clients, and cold email the e-book, Run a cold traffic Facebook ad to anyone that’s interested in the topic, Establish yourself as an authority by getting your name out there, Generate leads (as long as the blog you’re posting on is relevant for your niche). SaaS companies experience lower per/client contract value. Chances are, if that’s the email listed on the website, that’s what the owner wants you to contact on. If all you do is keep saying “Product X has very good UX / UI, and is very beautiful look-wise,” you’re not gonna go far. (Zoom for Finance), Zoom provides government stakeholders with case studies showing how Zoom is being used effectively by counties and government agencies. Try sending your … I can probably name ten off the top of my head. There really is no reason for this, though. Then, go to your “Audiences” page on your ad manager profile…. I have a couple of ideas on how [Company X] can get their next [Y business type] customers in the door. In fact, they get about a 10% Impression Share on a good day. Especially if your product is high-ticket (or enterprise), you should have several case studies clearly visible on your website. Cold-Emailing businesses, you ’ re in the B2B domain, use YoastSEO. B2B vs. selling SaaS B2B vs. selling SaaS B2B vs. selling SaaS B2B vs. selling SaaS B2B vs. selling B2B. Of FinancesOnline, focusing on the market, including: [ the media you want to mention your and! From EU citizens, do this at your own peril to tailor page. 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